Buckle Guest Loyalty Program

This program will be effective July 3, 2019.

Program Frequently Asked Questions & Answers

What is Buckle Guest Loyalty?

Buckle Guest Loyalty is a complimentary, points-based loyalty program. No purchase is required to join. Guests earn rewards, valid for dollars off any purchase of Buckle qualifying merchandise, based on points accumulated from qualifying Buckle purchases and other incentives.

How can I enroll in Buckle's Guest Loyalty program?

Guests may enroll in Guest Loyalty at any participating Buckle store location or at buckle.com by providing their first name, last name, email address, and phone number.

Do I have to accept Buckle's terms and conditions to participate in the program?

Yes. Upon enrolling, the Guest may accept the Terms and Conditions in the store. Upon acceptance of these Terms and Conditions, the Guest becomes a "Member" of Guest Loyalty.

Do I have to provide my email address?


How do I earn points?

Members earn 1 point for every $1 spent on a qualifying purchase(s). Qualifying purchases are defined as the purchase amount of each product in any in-store or online transaction, excluding sales tax, shipping charges, delivery charges, discounts, redemption of Guest Loyalty, and fees or other excluded charges. Points issued are rounded to the nearest 1 point increment. For example, a qualifying item that sells for $10.49 earns 10 points, whereas a qualifying item that sells for $10.50 earns 11 points. Each qualifying item purchased in a transaction is used to calculate points, rather than the total transaction amount.

Can I get points for a purchase I made before the Buckle Guest Loyalty program started?

Points cannot be accumulated on purchases made prior to enrolling in Guest Loyalty. All points must be earned and redeemed as rewards according to these Terms and Conditions.

What exclusions are there to earning my points?

Points may not be earned for certain purchases, including but not limited to the following:

  • Purchase of Buckle Gift Cards
  • Layaway deposits (except final payment)

When do my points become rewards?

For every 300 points earned, Members are eligible to receive a $10 reward, redeemable as a discount off the future purchase of any qualifying Buckle merchandise (each, a "Reward"). Rewards may be redeemed in-store or at buckle.com . Rewards may not be redeemed in the same transaction in which they are earned. All rewards will be calculated and issued by Buckle. Points will automatically be subtracted from the Member's point balance upon redemption of a reward. Any remaining balance of accrued points will be reflected in the Member's point balance.

How do I redeem my reward?

To redeem rewards in-store, Members must provide some sort of unique identifier (e.g. name, telephone number, or email address) at the time of purchase so that Buckle Teammates can verify the Member's account balance. To redeem Rewards at buckle.com, Members must be logged in at the time of purchase. If there are enough points in the Member's account to be eligible for a reward, the Teammate will apply the appropriate number of rewards at the point of sale at the Member's direction.

Rewards are combinable and can be used in conjunction with any other Buckle promotional or sale price offer, discount or coupon, not to exceed the qualifying merchandise total. Rewards will be applied as a prorated discount across the qualifying items purchased in a single transaction.

What exclusions are there to redeeming my reward?

Rewards may not be redeemed for certain charges, including but not limited to the following:

  • Payment on Buckle Credit Card
  • Purchase of Buckle Gift Cards
  • Payment on layaways (including the initial deposit)
  • Insufficient funds charges
  • Alteration fees
  • Shipping charges
  • Watch repairs
  • Gift Wrapping
  • Paper gift certificates

How many rewards can I redeem in my purchase?

Multiple rewards may be redeemed for qualifying purchases in a single transaction. However, all rewards must be redeemed in increments of $10 and the amount of qualifying purchases must exceed the total number of Rewards redeemed. By way of example, if a Member has 650 points and makes a qualifying purchase of $12, the Member may only redeem 300 points for a reward, which will be issued as a $10 discount against the purchase price.

Can I redeem my points for cash?

Points and rewards have no cash value, may not be purchased, and are not redeemable for cash under any circumstances. No change/currency will be given for any unused portion of a reward.

If I have multiple accounts, can I combine them?

Yes. Please contact Guest Services at 1.800.607.9788.

Can I receive points for my purchase if I forgot to identify myself as a Buckle Guest Loyalty member?

Yes. Please contact Guest Services at 1.800.607.9788 with receipt in hand.

If I just made a purchase, how long will it take for me to get my points?

The points for qualifying in-store purchases are posted to your account immediately. Points for qualifying online purchases should be posted to your account within 24 hours. However, in the case of technical issues, there may be delays. If you don't see your points, please contact Guest Services at 1.800.607.9788 or email guest.services@buckle.com

Is there a limit to the number of points I can earn?


Where can I redeem my Buckle Guest Loyalty reward?

Redeem rewards at any Buckle store or at buckle.com.

What happens to my points if I return my purchase?

Points earned on purchased items that are later returned will be deducted from a Member's account. In the event that a Member returns merchandise that was partially or wholly paid for with a reward(s), the number of points attributed to the reward redeemed for such merchandise will be added back to the Member's account.

Should returns create a negative balance in a Member's account, future points earned and posted to the account will be applied to the negative balance.

Do my points ever expire?

Points issued are valid for 56 weeks from the date of the qualifying purchase. Expired points are forfeited. An account in which all points have expired may be closed at Buckle's discretion.

Can I transfer my points to a relative or friend's account?

Points will be credited only to the account of the Guest Loyalty Member who makes the qualifying purchase. Points are only awarded on transactions where a Guest Loyalty account is identified at the time of purchase.

Will you give my personal information to anyone other than Buckle?

The information Guests provide will be handled according to Buckle's Privacy Policy. If a Guest is interested in learning more about Buckle's privacy practices, please refer to the Buckle Privacy Policy.

Will I receive communications from Buckle?

Communications about Buckle Guest Loyalty, including any changes, point summaries, special promotional materials, and reward notifications will be sent to the email address provided by the Member. Buckle assumes no responsibility for, and is not liable for, any unauthorized access by third parties to a Member's account and/or account information.

Who can I contact to help me with my Buckle Guest Loyalty account?

Please contact Guest Services at 1.800.607.9788 or email guest.services@buckle.com.

Contact Us

Guest Services:

Phone: 800.607.9788
Mon-Fri 8am - 10pm CT
Sat 8am - 10pm CT
Sun 12pm - 6pm CT

Email: guest.services@buckle.com
Fax: 308.236.4493

Buckle Credit Card Questions:

Comenity Bank
Phone: 888.427.7786
TDD/TYY: 800.695.1788

Corporate Office:

The Buckle, Inc.
2407 W. 24th Street
Kearney, NE 68845
Phone: 800.626.1255